Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by One of the surprises in Greg Grandin’s compelling new book is just. The fate of Henry Ford’s prefab plantation town in Brazil should be a lesson to anyone contemplating similar social experiments in the. Fordlandia’s eventual demise as a rubber plantation foreshadowed the practices that today are laying Pulitzer Prize – Finalist, National Book Awards Finalist.
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Fordlandia: the Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin – Telegraph
As he aged and many of his reforms either failed to solve or bolk aggravated social problems, they sounded downright Nietzschean: I briefly lived outside of Dearborn, Michigan. Henry Ford never actually went there. Ford considers the project as a “work of civilization. Henceforth, he proclaimed, the Ford Motor Company would pay an incentive wage of five dollars for an eight-hour day, nearly double the average industrial standard.
Ford was not averse to American expansion. He returned to the United States nearly immediately, leaving his fellow delegates to make their futile “people’s intervention” on their own.
Abetter salary could just lead to quicker dissipation through gambling, drinking, and whoring. I n a recent issue of Prospect magazine, Paul Romer, the economist best known for endogenous growth theory, puts forward the case for “charter cities”. Not sure about the cows.
Ford, in short, aspired to a kind of benign totalising control. Even if every employee did buy the employer’s products and Ford forced his workers to do sono company can survive by only selling to its own workers. That said, my overall impressions were that Ford was a rotter and the whole idea of Fordlandia was VERY poorly executed, paying no attention to botany, climate and other environmental factors OR to the social and cultural climate of the area.
How I ask myself has he become a national American hero? Does he take into account inflation? We don’t need them We will be better off without them” And to prove his point, he set up a small, fully mechanized farmjust outside Dearborn. Where Ford believed the countiy should move forward to the steady humof a well- organized factory, Roosevelt thought that the nation should march outward to the beat of a military bass drum The Rough Rider urged men to live at the extremes, and he hailed the hard, besieged life of the frontier — whether in the Dakota badlands or in a tropical jungle — as essential in both building character and defining morality.
What did matter was war, for it was an absolute mockery of everything Ford stood for. So Edsel stepped forward to explain. New mechanized farm equipment, including Ford’s Model Ts and Fordson tractors, might have relieved the slog of farmwork, but it continued to drive down prices by increasing yield.
Ford was indeed ahead of his time but unfortunately, not in a good way: While every component of his expanding empire was to feed into the Rouge, he imagined each to be a model of integration on its own, generating hydropower if possible and finding new uses forks byproducts — updating Emerson’s ideal of self-sufficiency for the industrial age.
Fordlandia: The Rise and Fall of Henry Ford’s Forgotten Jungle City by Greg Grandin
But when prices started to tumble inChurchill, the British secretary of state for the colonies, endorsed a plan to regulate the production of crude rubber to ensure supply didn’t outstrip demand. He continued to express an unbounded faith in the ability of technology to create human happiness, yet his proscriptions for reform became idiosyncratic and increasingly nativist. Yet rather than provoking thoughts of morality or mortality, the Amazon tended to instill melancholy in Ford’s pioneers, a desire to re-create a bygone America, an America that the Ford Motor Company played no small part in dispatching.
Booj in Michigan, Ford was obsessed with rooting booo “slack” fromnot just the workday but the work year — trying to find ways to combine agricultural and industrial seasonal labor that maximized the efficiency of both.
When I started this, I thought there was far too much bio of Henry Ford.
By the Ford Motor Company itself was in no better shape. For some it appeared a simple economic enterprise to produce a commodity, but not Henry Ford. Much of the information is repeated; the story of the genesis of fordlanfia town of Alberta, for instance, pops up twice, a couple hundred pages apart.
Fordlandla — Civilization — American influences — History — 20th century. On firdlandia other was the storied Amazon basin, spilling over into nine countries and comprising a full third of South America, a place so wild and diverse that the waters just around where Ford planned to establish his plantation contained more species offish than all the rivers of Europe combined.
His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America i The stunning, never before told story of the quixotic attempt fordlanvia recreate small-town America in the heart of the Amazon. He also said he planned to establish a sevenfy-five- mile-long city, as thin as Manhattan but five and a half times its length.
Ford Motor Company — Influence — History — 20th century. In the morning, starting before sunrise, when the latex flowed freest through the thin vessels that run up the tree’s bark, the tapper would make his first round, slashing each Hevea with diagonal cuts and then placing tin cans or cups to catch the falling sap.
May 06, Anne rated it liked it. They could not make a profit on their grand experiment, and they spend too much time and money finding that out. As Greg Grandin shows in this gripping and mordantly observed history, Ford’s great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained.
My panama hat is off to the author for this great work. But the author puts Fordlandia, the project, in the context of the times and of the Ford empire. It’s well illustrated with back and white photos. What would happen to the project when Ford died?
In Februaryhe convened a “national conference of rubber, automotive, and accessory manufacturers. And whatever curiosity he felt never extended to making a visit. Things were bad for many indigenous communities prior to the rubber trade; slave raiding had already devastated many groups.
Full text of “Fordlandia: The Rise & Fall Of Henry Ford’s Forgotten Jungle City”
A bit heavy going, but interesting. Money flowed freely during the foordlandia, and Manaus ‘s betterclasses fordllandia whatever they could at whatever price. Roosevelt wanted to know a “great many things” about his factory system — not just how Ford was handling his “workmen fromthe purely industrial and social side” but also his “method of dealing with the immigrant workingmen.
He had seemingly inconsistent views: Two years later, Asia was exporting over 71, tons. Oct 19, Jim Fonseca rated it really liked it Shelves: Any history book that celebrates guns and speeches but ignores the harrows and the rest of daily life is bunk. He did not feel political leaders would achieve one-world peace but industrialists, like himself, could.